The Natural History Museum gift shop is now the "Dynastore," an immersive, prehistoric retail experience. Highly detailed, large-scale scenic elements define the space, including a Bisti Badlands environment, a dynamic volcano scene, and a bug habitat where an ancient bristlecone pine tree integrates into the artificial rockwork. A custom geological "gem wall" features intricately embedded gems and minerals, while custom prehistoric creatures hang from the ceiling above shoppers. Throughout the space, bespoke retail display cases showcase merchandise. A wood-block style dinosaur acts as a centerpiece of one display.